Katja Loom Academy – Ecommerce Analytics Mastery

What Will You Learn?

Profit & Loss Statements (PnL)

Read & understand PnL in detail. Get benchmarks, discuss findings with C-level & finance, drive actions for different teams.

Ecommerce KPIs

Calculate and understand important Ecommerce KPIs; from customer acquisition to retention, website, contribution margins and profitability.

Cohort Analysis & CLV

Learn how to read & calculate cohorts, customer lifetime value (CLV), understand if you are first-order profitable and calculate break-even.

Forecasting & Planning

Write financial projections and forecast revenue & profitability with high accuracy, even a long time into the future.

Master Google Sheets

Basic & advanced Google Sheet formulas, functions and chart creation tailored for e-commerce data analysis.

Sales Page:_https://www.learnwithkatja.com/