Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business
Zero to Sold recounts the story of FeedbackPanda, a bootstrapped Software-as-a-Service business that I co-founded and grew from zero to $55,000 Monthly Recurring Revenue in under two years — and then sold for a life-changing amount.
You will learn how to start, run, and sell your own bootstrapped business.
This book is my attempt to share what I learned over a decade of trying to build startups without sounding like I’ve figured out everything, now that I had some success. I share my learnings in the context of what we tried, how it worked, and how it didn’t — more often than not.
You will learn how to:
- explore and validate your idea before you jump into building a prototype that no one needs.
- find a well-defined audience, locate their critical problem, envision a solution that fits into their workflow, and build a product that makes them want to pay. Then, build a repeatable process of selling your product: a business.
- grow your business sustainably and make it sellable, even if you want to keep it forever. Or sell it for a life-changing amount of money. Either way, you can prepare.
I’m Arvid Kahl, a software engineer turned entrepreneur turned writer. Zero to Sold is a book about what I learned in over a decade, culminating in the successful sale of FeedbackPanda, an EdTech SaaS business that I founded with my partner Danielle Simpson.
We bootstrapped all the way, were profitable a few weeks after we launched, and grew the business for two years before we sold it. Being a good German, I made lots of notes and documented almost everything in the business.
Zero to Sold is the ultimate business documentation: a memoir, a manual, a journal, and a guide. It will help you validate your ideas, build your products, and grow your businesses, whatever stage you might be at right now.