What is Rockstar Marketing?
Below is just a quick layout of what the course curriculum entails.
- Introduction 03:24
- Trends vs. Fads 02:25
- Google University 02:25
- Supply & Demand 02:55
- Opportunity Cost 02:28
- Networking Basics 02:07
- Cultivating a Winning Mindset 03:02
MODULE 2
- Taking Risks the Right Way 03:08
- Don’t Hate – Create 01:57
- Plan for Success, Prepare to Fail 02:43
- Be Excited to Fail 04:28
- Build a Feedback Loop 01:35
- Patience vs. Persistence 02:13
- Confidence vs. Arrogance 02:27
MODULE 3
- Build Brand Loyalty 06:53
- 7 P’s of Marketing 10:10
- The Customer Journey 02:27
- Cold vs. Hot Traffic 03:04
- Data Analysis Basics 04:20
- Key Performance Indicators 06:37
- Online Media Buying Revolution 03:18
- The Marketing Feedback Loop 02:25
- Split Testing Coming Soon
- Logo & Design 06:30
- KLT Strategy 09:32
MODULE 4
- Facebook & Instagram Overview 05:51
- Ads & Business Manager 04:50
- FB Pixel 06:45
- Creating Campaigns 18:58
- Using Objectives 09:49
- Targeting & Budget 09:22
- Graphics with Ash 06:55
- Rockstar Method 06:22
- Google Network Overview 10:42
- Building Search Campaigns 18:09
- Building Display Campaigns 12:21
- Building YouTube Campaigns 08:28
- How Bidding Works 19:49
- Audiences 10:04
- How to Optimize 08:22
- Scaling Campaigns + Examples 06:31
- Alternative Platforms 07:56
MODULE 5
- Unleash Your Creativity 06:53
- How to Brainstorm Effectively 04:51
- How to Brainstorm Effectively Live Coming Soon
- Creative Advertising Trumps All 03:04
- What Makes a Great Ad 09:02
- Anatomy of Successful Ads Coming Soon
- Writing Copy That Converts Coming Soon
- Laptop Examples + Extras Coming Soon
MODULE 6
- The Most Powerful Word in Marketing 04:16
- Cognitive Biases 20:54
- The Hook 09:17
- Building Trust 07:47
- Friction & Overcoming Objection 07:53
- Customer First Mentality 03:21
MODULE 7
- A La Carte Model 03:50
- Consulting Model 05:53
- Agency Model 06:42
- Equity Agency Model 05:06
- Found / Ecommerce Model 03:11
MODULE 8
- Managing a Lot of Cash Flow 05:25
- Use Travel to Defeat Burnout and Spur Creativity Coming Soon
- The Wealthy Stay Healthy Coming Soon
- How Entrepreneurship Affects Love and Relationships 03:02
If you look at the course curriculum, it seems as if Rene covered all the bases. (I just have a problem with the length and the quality of content…)
Who is Rene Lacad?
In addition to Lacadvertisement, Rene has also founded two other six-figure companies as well as consulted for many of social media’s familiar faces.
His lifestyle content catches a lot of traction on social media – he’s super flashy & extravagant… exotic locations, girls in bikinis, beautiful houses, fast cars…
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