Market Like a CEO – Jereshia Hawk

Market Like a CEO is a strategy, a mindset shift, and a vital skill for seasoned business owners looking to command their market and attract clients who truly understand their value. It’s about evolving your communication, mirroring the sophistication of your offer, and projecting the authority of a true industry leader.

Market Like a CEO

Many established businesses find themselves at a crossroads: their services have evolved, their expertise has deepened, and their prices reflect the premium value they deliver. However, their marketing messaging often lags behind, failing to capture the attention of the high-ticket clientele they now seek. They’re still using language that worked when they were starting out, not realizing that attracting sophisticated buyers requires a completely different approach. This is where the concept of Market Like a CEO becomes essential – a framework for aligning your messaging with your evolved business and desired client base.

Overcoming the Messaging Lag

The core problem many experienced business owners face is a disconnect between their enhanced offerings and their outdated marketing strategies. Your offer has gotten better, but your messaging hasn’t caught up. This is akin to wearing a t-shirt to a black-tie event; it doesn’t align with the setting. Your message, consequently, needs to evolve to mirror the premium nature of your offers and, most importantly, speak directly to the identities and aspirations of your ideal, high-ticket clients.

One of the major reasons for this “messaging lag” is the comfort zone that comes with early success. What worked in the beginning — basic explanations of services, perhaps some clever marketing hacks — often loses its effectiveness as the business matures. The audience becomes more discerning, seeking deeper value and a stronger connection with the brand. You can’t rely on old content or the same approach that worked years ago.

To illustrate, imagine a leadership coach who initially attracted clients by offering simple time-management techniques. Now, they provide comprehensive leadership development programs for executives at Fortune 500 companies. Their old messaging about “simplifying your schedule” is woefully inadequate for this new audience. They need to speak to the challenges of leading large organizations, inspiring teams, and driving strategic growth. That kind of messaging resonates with the identities they want to reach.

Ultimately, overcoming the messaging lag requires a willingness to critically evaluate your current communication, understand how your ideal clients have evolved, and adapt your language to match their current needs and aspirations.

Selling Perspective, Not Just Information

In the realm of high-ticket offers, clients aren’t merely buying access to facts or expertise; they’re investing in the unique perspective, worldview, and lived experience of the business owner. You’re not selling information anymore; you’re selling your perspective. As the source material states, the deeper your offer goes, the more your messaging has to carry the weight of your wisdom, not just explain your expertise.

This means going beyond surface-level descriptions of what you do and delving into why you do it that way. What are the underlying principles that guide your approach? What unique insights have you gained through your experience? How does your personal philosophy inform your work? These are the elements that differentiate you from competitors and resonate with discerning clients.

Consider a financial advisor who specializes in helping entrepreneurs build intergenerational wealth. They’re not just providing investment advice; they’re sharing their perspective on long-term financial planning, responsible stewardship, and the legacy of wealth creation within a family. Their messaging should reflect these deeper themes, connecting with the values and aspirations of their ideal clients.

The key is to articulate your perspective in a compelling and authentic way. Don’t be afraid to share your personal story, your values, and your beliefs. These elements create a deeper connection with potential clients and position you as a trusted advisor rather than just a service provider.

Strategic Communication over Content Volume

The emphasis shifts from creating more content to saying the right things, in the right way. This isn’t about creating more content; it’s about saying the right things, in the right way, so your most aligned clients recognize you instantly. It’s about crafting strategic messaging that pre-qualifies leads, builds trust, and positions the business owner as a leader in their space.

Many business owners fall into the trap of constantly churning out content, hoping to attract more clients through sheer volume. However, this approach is often ineffective and can even be counterproductive. It’s better to focus on creating high-quality, targeted content that speaks directly to the needs and aspirations of your ideal clients. Stop creating to create, and start creating to connect.

Strategic communication involves identifying the key questions and concerns of your target audience and tailoring your messaging to address them directly. It also involves understanding their values, their beliefs, and their pain points. By speaking to these elements, you can create a stronger connection and build trust more effectively.

For example, a business coach might create a series of articles or videos that address the common challenges faced by entrepreneurs at different stages of their growth. The content should be informative, insightful, and actionable, providing valuable advice and demonstrating the coach’s expertise.

Jereshia Hawk

Jereshia Hawk recognizes that the online marketing world is constantly evolving and that strategies that worked in the past will not, in today’s market, be as effective as they once were. That being said, Jereshia Hawk, as an expert in the field of marketing, has developed a program to assist established businesses in getting their businesses back on track in terms of effective messaging. This involves aligning your public messaging with your true identity, values, and lived experience. It is about articulating your perspective and bringing forward the parts of yourself that drive your brilliance.

Industry Evolution and Buyer Behavior Shifts

The landscape of online marketing and buyer behavior has undergone a dramatic transformation in recent years. Strategies that were once highly effective are now yielding diminishing returns. As the course highlights, The Industry Changed and It’s Not Your Fault (But It Is Your Move. The responsibility lies in adapting and refining messaging to stay relevant.

One of the biggest changes is the increasing sophistication of buyers. They are more informed, more discerning, and less likely to be swayed by generic marketing messages. They are actively seeking out authentic voices, credible expertise, and tangible results. Consumers aren’t looking for the shiniest product; they’re looking what works for them realistically in all aspects.

Another significant shift is the rise of social media and content marketing. Buyers are now spending more time researching products and services online, reading reviews, and engaging with brands on social media. It’s important to be active on the platforms where your ideal clients are spending their time and to create content that resonates with their interests and needs.

Consider the impact of influencer marketing. While some influencers focus on promoting products to a mass audience, others are niche experts who have built a loyal following by providing valuable content and authentic recommendations. These influencers can be highly effective at reaching specific target audiences and driving sales. More and more, people are opting for an authentic voice rather than mass marketed voices.

To stay ahead of the curve, business owners need to continuously monitor industry trends, analyze buyer behavior, and adapt their marketing strategies accordingly. This requires a willingness to experiment with new approaches, track their results, and refine their messaging based on data and feedback. Remember that your brand is a constant work and progress.

Attracting Aligned, High-Ticket Clients

A primary objective of the Market Like a CEO course is to empower business owners to attract clients who are already pre-qualified and possess a deep understanding of the inherent value of premium services. The ultimate goal is to position the business owner in such a way that prospects immediately recognize them as the undisputed, top choice, rather than just one contender among many. This transcends the common “You’re amazing, but let me think about it” response, transforming it into an enthusiastic “Where do I sign up?” Furthermore, the journey involves helping businesses move beyond their reliance solely on referrals to independently attract aligned clients through thoughtfully crafted messaging.

To get to this level, Jereshia Hawk states that your message needs to reflect who you are now and speak to what your audience actually cares about today. It is no longer about trying to go viral off a version of you that went viral five years ago. A business owner must be able to identify, then understand, how their potential clients perceive value and what motivates their purchasing decisions. This requires in-depth market research, competitor analysis, and a clear definition of your ideal client profile.

Next, a strategic message needs to be developed, which should address the specific needs, desires, and pain points of your ideal clients. It should clearly articulate the value proposition of your premium services and highlight the unique benefits that you offer. The language should be compelling, persuasive, and tailored to resonate with the target audience’s specific needs and desires.

For example, instead of saying, “We offer financial planning services,” you might say, “We help entrepreneurs build intergenerational wealth that creates lasting legacies for their families.” That gets to the heart of their identity.

Messaging as a Reflection of Identity

The Market Like a CEO program encourages business owners to align their public messaging with their true identity, values, and lived experience. It is about articulating their perspective and bringing forward the parts of themselves that drive their brilliance. Because your most aligned clients aren’t just buying your expertise. They’re buying your voice, your vision, and the lived philosophy that shapes the way you work.

Many business owners are tempted to create a “perfect” brand persona that is polished and professional, but ultimately feels inauthentic. However, this approach can backfire, as clients are increasingly drawn to businesses that are genuine, transparent, and relatable. People crave connection more than they crave perfection.

To align your messaging with your identity, consider the following:

• What are your core values?
• What are your unique strengths and talents?
• What are your biggest passions and interests?
• What is your personal story?
• What are the perspectives that you can share with others?

Once you have a clear understanding of your identity, you can begin to integrate these elements into your messaging. Share your personal story, articulate your values, and express your passions. Don’t be afraid to show your personality and let your authentic self shine through. Bring forward the parts of yourself that drive your brilliance.

For example, a life coach who has overcome personal challenges might share their story to inspire and motivate their clients. A marketing consultant who is passionate about sustainability might incorporate eco-friendly practices into their business and promote them through their messaging. It’s not just about what I teach, but the lived experience, values and perspective that influence how I teach it.

Leading Messaging Strategically

The Market Like a CEO strategy places the business owner at the forefront of their messaging efforts, transitioning them from a mere content creator to the visionary leader of their brand narrative. This transformation entails a comprehensive understanding of buyer psychology, the meticulous mapping of client patterns, and the systematization of thought leadership, ensuring that every communication is not just seen, but deeply resonates with the target audience.

Buyer psychology is your gateway to understanding what drives a client to not buy with you. It isn’t just about understanding the basic “needs”, but it is about understanding why they value the things they do, and finding ways to address these.

Client patterns unlock the secrets that allow you to understand your customer, to best help their individual needs.

Thought-Leadership is where it can be seen that your thoughts are needed in the industry, and you lead the way, rather than following it.

By delving deep into these areas, business owners can create messaging that is not only informative but also emotionally resonant, paving the way for stronger client relationships and ultimately driving business growth.

Conclusion

Effectively Market Like a CEO is not about a simple set of tactics; it’s about a fundamental shift in how established business owners approach their communication. It is about evolving your messaging to reflect the sophistication of your premium offers, selling your unique perspective rather than just information, and aligning your messaging with your authentic identity. By embracing these principles, you can cut through the noise, attract aligned, high-ticket clients, and position yourself as a true leader in your industry.

Sales Page:_https://www.jereshiahawk.com/marketlikeaceo