Write Converting Copy, Get High-Paying Clients & Kickstart Your Dream Writer’s Life in 8 Weeks
What You Get:
9-page PDF we’ve NEVER released before
Over 2,000 words of fill-in-the-blank templates you can start using to attract, filter and close paid clients.
This is broken out into 4 “Phases”, as follows:
1. Completely Cold Client Template
2. Semi-Cold Client Template
3. How to Get a Client on the Phone
4. 27-Step Phone Sales Script to Close a Client on the Spot
WEEK #1: Trust the Process (It Works)[+] The 1 thing that sets apart our most successful students [+] How to triple your rates overnight with ZERO stress [+] Why “thinking small” is better than big goals (& why momentum is your ultimate friend) [+] The ONLY benchmark you should be measuring yourself with (hint: it’s not money) [+] Try on these free “new clothes” to INSTANTLY skyrocket your self-belief (Gary Bencivenga did this) [+] Ning’s “Go Gangster” secret to harnessing your inner fire… and why timing is everything
WEEK #2: How to Land High Paying Clients Even if You Have ZERO Experience[+] How Ning’s girlfriend — who had no experience — blew past the objections most high-paying clients have with new copywriters [+] Why branding matters [+] Forget the laws of “normal” jobs — they do NOT govern the laws of freelancing [+] CAUTION: perfectionism can kill you in this game… here’s why “good enough” is better than perfect (plus how to know where the line is) [+] Nike was right, JUST DO THE THING (like this) & watch your career take off [+] The 3 immutable phases of client interaction (and why offering prospects “snacks” is the BEST way to take the next step) [+] Charge this amount per email — down to the dollar — based on your skill level [+] Afraid of taking on projects you can’t DELIVER? We explain why it’s not as scary or risky as you think [+] How my crazy fire walk with the legend David Deutsche PROVES you can turn a shit sandwich into gold
WEEK #3: Over the Shoulder – Ning Writes an Email from Scratch PLUS How to Outline a Sales Letter[+] WATCH: we transform a student’s random email idea into client-ready copy in 7 minutes [+] What you absolutely CANNOT FORGET in your first line of email copy (non-negotiable) [+] Non-intuitive tip to maximizing email conversions with 1 type of photo [+] “How HARD should I sell in my email?” <<< answered [+] 7 ways to pull great email ideas from any sales page… and pitch them to a cold client [+] The #1 question to ask before writing a single word of copy [+] Where to find your audience’s deepest secrets to push their hot-buttons and make them buy (not Facebook or Amazon reviews) [+] How long to spend on research [+] LOOK PAGE-BY PAGE INSIDE THIS DOC: research document of a winning health supplement control… the exact questions Ning asked… where he found the answers… how to do this with any project [+] The 2-pronged mechanism approach to TRULY differentiate your product from everything else out there [+] Why “just sitting down to write copy” is a ROOKIE MOVE (do this instead)
WEEK #4: How to Create & Foster Meaningful (& Profitable) Relationships in the Industry[+] The inevitable “dip” you’ll roll up to in ANY phase of your freelancing & how to cruise through it intact [+] The “hockey stick” success myth [+] EASIEST way to differentiate yourself from other copywriters — this requires no skill [+] Why learning to surf is just like copy (& just as fun when you master it) [+] #1 mental mistake copywriters make & what NEVER to tie your self worth to [+] The “Squeaky wheel” technique: a simple follow-up reframe Austin used to land several clients who seemed ‘dead’ [+] How books, podcasts & blogs have “mileage” you can use to squeeze more money out of everything you learn (3 specific tips for how to do this) [+] The likeability dilemma: authentic way to build rapport… get clients who like you… and earn more working with people YOU actually like [+] Do you forget what you learned in that last podcast? So did we: until we started using this virtuous cycle trick
WEEK #5: Funnel Architecture & the Key Pillar of Direct Response-Driven Businesses[+] UNDER THE HOOD OF A $20 MIL BIZ: see real conversion numbers, click thru rates, ad spend economics of a profitable publishing business — 95% of copywriters don’t understand this [+] CPAs… true CPAs… AOV… ROAS… and other direct response acronyms: explained [+] Starbucks REAL success secret… why their coffee doesn’t matter… and why to laser-focus your resources on building the same asset [+] What “customer acquisition” really means & why it makes or breaks a business [+] The #1 motivation behind everyone in the direct response game (besides money) [+] Little-known ways to help your client (or yourself) with optimization [+] Why NEVER to give an ounce of energy to a “MF” result when you test copy [+] 7-Phase funnel breakdown of an 8-figure financial publishing company [+] Which upsell is the most important and why to focus 80% of your energy there
WEEK #6: Grease the Slope: Sentence Structure, Grammar & Clarity — Simplified[+] The reason Austin loves dog-shit first drafts (seriously, here’s why to be “proud of poo”) [+] WHEN the real magic actually happens in your copy [+] 3 key “focus zones” when you edit & the 3 most powerful verb tenses [+] Active vs. passive voice: simplified [+] The 1 scenario when you should use passive voice and how to use it right [+] Why “digestibility” is paramount to conversions
WEEK #7: Cut Your Writing Time in HALF with These Research & Outline Hacks[+] A mushroom trip “a-ha” moment Ning had that melts away writing blocks [+] Down to the bullet how Austin structured a $1.7 Million promotion for Agora Financial [+] Why “A.V.” is a better way to structure sales letters than “order of objections” [+] Copywriting is as much about VISUALS as WORDS — and we don’t just mean photo / video [+] The Dig Agency’s #1 Outlining Secret to Writing a Sales Letter with Maximum Profit Power [+] The reason I’ve not been focusing on technical copy lately & the 1 thing I AM that’s doubled my skill [+] When to write freely without a destination in mind [+] Why, how & when to “Conceal your hand” and suck readers deeper into your copy [+] Line-by-line lead breakdown of a multi-million dollar control we wrote [+] Curveball Copy: the rarely understood skill of being unexpected in your copy to boost readership and conversions
WEEK #8: Blazing Ahead: Forming High-Value Relationships by Getting Better[+] How to get into America’s top internet marketing conference — FREE! All the highest-paying clients show up. [+] The simplest way to keep improving with the Swiss Army tool you just developed [+] How to identify high value people & genuinely connect with them [+] Exactly how Austin went from unknown copywriter >> to $110/hr. on Upwork >> to a key introduction from Kevin Rogers [+] When you pass this “rollercoaster threshold” — people can’t wait to coach you… mentor you… and hire you instantly. [+] The question to “ask the world” (tells you if you’re ready to step up to the big leagues) [+] FEAR of sharing your work slows down your progress (easy fix shuts up that voice)
Inside every week, you’ll get:
* HD VIDEO LESSONS: full HD videos you can stream from your laptop or phone, with playback speed control so you can learn at your pace
* WORKSHEETS, SLIDES & PDFS: if the video has slides, or discusses a certain piece of swipe, you’ll get a file to follow along. Or, if there’s a link to something, we’ll include that inside your portal.
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