Here’s a very comprehensive list of what you’ll get access to:
Preparing For Success
To kick things off, we set really solid foundations. I show you how to set everything up for success, including Business Manager accounts, Facebook Pixel, Facebook Ads Polices, etc. I also show you how to prime your Facebook Page and make sure you look credible and reliable to your prospects on Facebook.
Facebook Ads Strategy
Using the right Facebook Ads Strategy is crucial. In this module I detail a number of new and innovative strategies that consistently deliver great results for us and our clients. I show you exactly how they work and which strategy is best suited to your business and the industry you operate in.
Facebook Ad Campaigns
Facebook Ad campaigns are split into 3 parts. In this module I cover the top level (the campaign level) in detail. Showing you how to choose the best Campaign Objectives, take advantage of Campaign Budget Optimization, use the right Buying Type for your campaigns and more.
Ad Set Targeting
Specifically targeting your ideal customers is one of the things that makes Facebook advertising one of the best marketing platforms ever created. I cover it all here, including how to find winning targeting options, creating killer Custom Audiences, Lookalike Audiences, and a whole lot more.
Ad Set Delivery
Most Facebook advertisers think the ad set is all about targeting. But delivery can be just as important. In this module I show you how to get the most out of Facebook’s many delivery options, including selecting the right Placement options, Conversion Windows, Optimization For Ad Delivery and more.
Module 6 covers the all important Facebook ad. I show you how to create high-converting ads in a number of different formats (including video). And I go through each part of a Facebook ad so that you know exactly what to use for headlines, creative, copy, etc.
Sales Funnels & Retargeting
In this module we put it all together. We combine the best campaign settings with laser-focused targeting, ideal delivery options and high-converting ad creative. I also show you how to tailor your sales funnel for your industry and specific business model. This one’s a lot of fun!
Analysis, Optimization & Scaling
As a Facebook Ads agency, we spend more time analyzing, optimizing and scaling campaigns than we do creating them. Improving campaigns based on the data, can triple (or more) their effectiveness. It’s key to generating outstanding results and I show you our exact process in this module.
iOS 14 has had a big impact on Facebook advertising. In this bonus module I show you exactly what you need to do, to make sure your Facebook ad campaigns produce the best possible results post iOS 14. I’ll also be adding content to this module frequently as the Facebook ads changes are implemented, so you’ll always be up to date.