[GroupBuy] Back of House – Alyssa Coleman

Back of House is an automated sales and marketing solution designed to liberate CEOs and service providers from the constant demands of high-maintenance marketing, empowering them to reclaim their time and focus on their core creative work.

Back of House

The modern entrepreneur faces a relentless pressure to stay visible, relevant, and engaged across a multitude of platforms. Social media algorithms demand constant attention, turning marketing into a never-ending treadmill. This constant striving often leads to burnout, creative exhaustion, and a business that is entirely dependent on the CEO’s personal input. Back of House (BOH) emerges as a powerful antidote to this unsustainable reality, offering a paradigm shift towards a low-maintenance, automated system that prioritizes email marketing and evergreen content

The Problem: High-Maintenance Marketing & CEO Dependence

The incessant demands of contemporary marketing often chain entrepreneurs to their screens, forcing them to prioritize visibility over value and reactivity over strategy. The constant need to feed social media algorithms creates a sense of urgency and dependence, leaving little room for deep work, creative exploration, or even a healthy work-life balance.

This dependence on high-maintenance marketing extends beyond just social media. It encompasses a broader reliance on tactics that are inherently unsustainable. Short-lived content, fleeting trends, and the pressure to constantly launch new products or campaigns create a cycle of feast and famine, leaving entrepreneurs feeling perpetually stressed and under pressure. The result is a business that is entirely dependent on the CEO’s constant involvement, a business that cannot function without their constant attention. The Back of House identifies several pain points:

• Excessive Business Reliance on the CEO
• Unsustainable Marketing Efforts
• Marketing as a Second Full-Time Job
• Algorithm Dependence and Trend Chasing
• Burnout and Lack of Peace

The Solution: Email First & Evergreen First

Back of House proposes a fundamental shift in approach, moving away from the reactive, attention-grabbing strategies of social media marketing and towards a more proactive, sustainable system built upon the foundations of email marketing and evergreen content. This “Email First & Evergreen First” philosophy prioritizes long-term efficacy over fleeting trends, creating a system that works consistently in the background, generating leads and closing sales without requiring constant attention.

Instead of chasing every new algorithm update or creating content that disappears after 24 hours, Back of House focuses on building a library of evergreen resources that continue to attract and engage potential customers over time. This content, combined with a strategically designed email sequence, creates a powerful automated sales funnel that works while the entrepreneur is focused on other tasks. This strategy allows businesses to slow cook and simmer rather than feast and famine their way to success.

Key Benefits: Freedom, Predictability, and Peace of Mind

The benefits of adopting a Back of House approach are manifold, extending beyond just increased efficiency and automation. The system promises a slower, softer pace, liberating entrepreneurs from the constant pressure to stay visible and engaged. It allows them to focus on big-picture planning, deep creative work, and intentional living, creating a more sustainable and fulfilling lifestyle.

By automating lead generation and sales, Back of House allows entrepreneurs to step away from their laptops without feeling like their business is on pause. It provides the freedom to take vacations, spend time with family, or simply focus on other projects, knowing that the business is still running smoothly in the background. This sense of predictability, coupled with the potential for consistent evergreen income, brings a much-needed sense of peace of mind.

Alyssa Coleman

Alyssa Coleman, the creator of Back of House, understands first-hand the challenges faced by entrepreneurs struggling to balance the demands of marketing with the desire for a more intentional and fulfilling life. Her own experiences with burnout and the realization that her business was “needier than my newborn” inspired her to develop a system that prioritizes sustainability, automation, and freedom.

The Genesis of Back of House: A Personal Transformation

Alyssa Coleman‘s journey to creating Back of House was born out of necessity. Her experience of having her business be needier than her newborn forced her to reconsider her approach to business and marketing. Recognizing the unsustainable nature of high-maintenance marketing, she made the radical decision to scrap everything that felt like a constant drain on her time and energy. Alyssa Colman‘s experiences led her to a system that is designed to allow CEO’s to focus on deep work rather than trends.

This personal transformation is evident in the core principles of Back of House, which prioritize email and evergreen content over social media trends. Alyssa Coleman’s approach reflects her commitment to creating a business that supports a fulfilling lifestyle, rather than demanding constant attention and reactivity. She went dark and felt freedom again.

The Time Connoisseur: The Ideal Back of House Client

Back of House is explicitly designed for the “Time Connoisseur,” a CEO who understands the value of an intentional pace and prioritizes meaningful investments of their time. This ideal client is not just looking for increased efficiency or automation; they are seeking a fundamental shift in their relationship with their business, moving away from the culture of constant hustle and towards a more sustainable and harmonious way of working.

The Time Connoisseur values deep creative work, big-picture planning, and intentional living. They recognize that their time is their most valuable asset and are willing to invest in systems and strategies that free them from the constant demands of high-maintenance marketing. The Time Connoisseur is described as someone who values and appreciates time in a refined, intentional way. . . choosing to invest it meaningfully rather than letting it slip by curating a life where work and leisure exist in harmony

Back of House Program Structure and Components

Back of House is structured as a comprehensive “set-it-up-once” system, providing entrepreneurs with the tools, resources, and support they need to build a sustainable and automated sales and marketing engine. The program includes lifetime access to course materials, weekly live calls, personal reviews and feedback, and a comprehensive Done-For-You Vault.

The course is divided into distinct phases, each designed to build upon the previous one, guiding entrepreneurs through the process of building an email-ready offer suite, creating irresistible introductory offers, and automating their lead generation and sales processes. The program includes weekly live calls where you can ask Alyssa Coleman questions. The phases start with:

• Mise en Place
• Phase 1: The House Specials

Conclusion

Back of House offers a compelling solution for entrepreneurs seeking to escape the trap of high-maintenance marketing and reclaim their time and creative energy. By prioritizing email marketing, evergreen content, and automation, Alyssa Coleman has created a system that empowers CEOs and service providers to build sustainable, automated businesses that support a fulfilling lifestyle.

Sales Page:_https://alyssacoleman.ca/boh

Delivery time: 12 -24hrs after paid