Ben Settle – elBenbo Press

AFTER ALMOST 20 YEARS IN THE GAME ELBENBO SERVES UP HIS FULL, “SOUP-TO-NUTS” 7-FIGURE BOOK & NEWSLETTER BUSINESS MODEL ON A HOT…

“I won’t piss on you and tell you it’s raining by saying my complex publishing methodology is ‘simple & easy!’ Nor will I sugarcoat the ungodly amount of work & sacrifice it takes to learn & build. Frankly, I don’t even know if I would do it again knowing how much time, patience, and dedication it requires.

“So if at any time during this letter you have even a speck of doubt about buying this book… I suggest high-tailing it over to one of the cheaper & more conventional info-publishing courses. This book is only intended for the small number of insanely ambitious & productive ‘berserker’ business owners in my Horde. And it’s wholly inadequate for anyone else.”

Dear Friend,

If you want to immerse yourself in the exact ways I use to create, build, and run a high-end book & newsletter publishing business that grosses over 7-figures per year in sales… with low overhead and no paid employees or VAs… then my new book can show you how.

The book is called:

“elBenbo Press”

But, before I tell you about it, realize these 3 things:

1. This is a “Ben Settle 400-Level” book that is not-at-all newbie-friendly — you don’t need to have all my other books or be an Email Players subscriber to use it. But since it does not teach copywriting, email marketing, or the “how-tos” of anything except the book & newsletter publishing side of my business… then the more of “me” you already know & are familiar with, the more likely you’ll be successful with it in your business..

BEN SETTLE
Hates goo-roo fanboys,
despises new product junkies,
and has nothing but contempt
for anyone wanting to buy
his “magnum opus” book
about his publishing model
not willing to do what it takes
to properly learn & use it.

2. It’s also my most expensive book yet — clocking in at over $1,000.00.

3. This book ain’t for marketing candy-asses playing to not lose instead of playing to win — not only because it takes at least 100+ solid hours of hard, grueling work to learn, build, and execute… but also because…

There Are No Refunds

Or Money-Back Guarantees.

If that turns your stomach then I just saved you a ton of time & money.

Here’s A Snapshot Of What’s Waiting For You Inside:

• The absolute best and worst times to start selling a paid newsletter to your list! (If you’ve ever wondered, “How big should my list be before selling a newsletter?” then pages 298-305 will give you the scoop.)
• How to develop an uncanny “6th sense” for knowing exactly what offers your list wants to buy… before they even do!(I never run surveys, couldn’t care less about asking anyone’s opinion, and would rather be waterboarded than do a split-test to try to determine “demand” for an offer. For me, it goes like this: get idea, write book, and make sales that always — without exception — exceed my expectations. But it ain’t because of any inborn genius. It’s because of a special way I’ve used over the years for sharpening your “gut” intuition so you can sell offers to your list they didn’t even know existed 5 minutes before seeing it. I doubt 1 in 10,000 marketers will ever experience this. But I believe you can if you turn to pages 39-41, and the other parts it is talked about in the book, and do the hard work required.)
• How to use the (admittedly creepy) secret of Omnipresence(Omnipresence can mean your books dominating the book shelf, nightstand, backpack, and even the bathroom as reading material. It can mean your newsletters laying around the office — as certain copywriters at Agora Financial have told me mine are. And it can mean wherever your list goes… there you are, in their face, not allowing them to forget about you, ignore you, or avoid thinking about you. If you want to possess the ever-elusive secret of having hyper–engagement for your business, I daresay this is it.) Page 81
• Disney’s sneaky “smart indoctrination” method for psychologically & emotionally tethering customers to your business — constantly wanting to strive for, work for, and pay for almost everything you sell. (There is a reason why multiple generations of customers in the same families buy from Disney at any given time — and it ain’t just because Walt drew a mouse. And if you do what you’ll learn on page 119 correctly, it can potentially help keep people spreading the “gospel” about your business… spending money with you for the rest of their lives… and possibly even passing this dedication to your business down to their children and their children’s children — not unlike what happened with Walt Disney’s brand.)
• (Listen, the mere structure of how you place your offers each month taught on page 310 can potentially get your business ridiculous levels of engaged customers all year long, who almost can’t help but want to buy everything you offer. I’ve been using this plot formula in my promotional schedule for 2 years straight. And even I still can’t believe how well it works!)
• (This goes way beyond the obvious tips like covers, fonts, colors, pricing, etc that are clearly distinct from your competition’s books. Those are all important, but there is something else the top creatives at the most successful publishing companies do to make their offers rise high above all others. And when you turn to page 100, you’ll see exactly what it is, as well as a real-life case study on what it can look like.)
• (The late Stan Lee used this method way back in the early 1960s when building Marvel Comics to dynamically stick out from a sea of other comicbook companies selling the exact same kinds of stories — i.e., superheroes — to the exact same “gene pool” of customers.) Page 105
• The revolutionary “anti-psychology” business-building method that can potentially take 4-figure businesses to 5-figures… 5-figure businesses to 6-figures… and 6-figure businesses to 7-figures & beyond.

here’s what else you’ll learn:

Let’s stop & put this under the proverbial “microscope” a minute:

World-Building is the “beating heart” of the elBenbo Press book & newsletter publishing model. Once people come inside your business’s (properly-built) World, sales & engagement become a lot easier and almost automatic… instead of it being a constant struggle trying to “gameify” and manipulate people with lame gimmicks just to keep them engaged & buying. Build your business’s World correctly, and it can be a place people want to enter and stay, and not a place you need to trick people into and then desperately try to trap them inside.

Build it correctly, and it’s also a privilege to be in your World, not a right.

And it can become an exciting adventure for peoples’ boring lives, as well as a…

Here are even more secrets you’ll find inside elBenbo Press:

True story:

I was once invited by the great direct marketing legend & newsletter business “godfather” Brian Kurtz to talk to his mastermind customers about my own print newsletter business. And when I started telling them how the real purpose of my paid subscription newsletter was to sell my subscribers my other offers…

It viscerally bothers people to hear it sometimes.

But like it or not, think it “right” or not… it’s a matter of historical fact that virtually all successful monthly publications in the publishing industry are primarily vehicles for advertising (or selling your name to other newsletter publishers so they can advertise to you) and not content.

That doesn’t mean your content shouldn’t be valuable.

And it doesn’t mean your content shouldn’t be worth far more than you charge.

That’s not what I am saying at all.

What I am saying is, like practically everyone else in the direct marketing industry today, I was a “purist” about never putting blatant advertising in my paid newsletters for many years. I thought, “they are already paying for the content, so why would I anger them by including more ads in those issues to pitch other offers?”

Well guess what?

Because after I tested it, my sales shot up as much as 15x some months.

I also realized my best, classiest customers liked when I did it.

And don’t foolishly think consumer-oriented markets are any different than selling to business-oriented markets like I do. In fact, Larry Hama — the comicbook writer who helped take G.I. Joe from almost nothing to a billion dollar brand — once admitted certain wildly popular comics, like Vampirella for example, were actually catalogs for the publisher’s toy line with content wrapped around it.

And hardly anyone ever complained.

If anything… just like I found with my own list…

Will this be your experience, too?

I have no idea, and I can make no promises either way. The reality is, a lot of what happens is up to you, what you offer, who you sell to, how well you have bonded with your customers, how strongly you curate your list, how good a copywriter you are, and 100+ other variables outside my control. But you’d probably be shocked by how many successful publishers do this — including publishers you enjoy buying from now.

You can read more about this starting on page 229 inside elBenbo Press.

But hang on, we still ain’t done yet. You’ll also learn:

Including my 3 main offer creation methods, and all the hard logistics of the book business I’ve learned from being in the info-marketing & info-publishing business for nearly 20 years.

The fun begins on page 232.

Plus, (later in that section) I cover lots of ways to make the writing side of the book & newsletter business a far more smooth, profitable, and fun ride too, including:

Yes, I “demystify” the entire process including (but not limited to):

I release the proverbial newsletter “kraken” starting on page 194.

Plus, elBenbo Press also includes a section packed with examples, inserts, exhibits, and micro-teachings that zero-in on certain parts of the book I wanted to more fully explain & illustrate.

Bottom line:

I pull back the curtain and show you just about everything.

I reveal all my ideas, insights, applications, and tricks — including tricks I use “on you” — to sell gobs of newsletter subscriptions & books priced at several hundred dollars a pop, curate an astonishingly happy customer & subscriber base, and have a thriving & (mostly) hassle-free business that makes practically everyone I know green with jealousy. Much of the material inside was discovered over years of expensive and time-consuming trial & error, having to even sometimes (reluctantly) outright reject the hard-won advice of my own marketing “heroes” who I learned from… plus testing & experimenting, and waiting & adjusting to hone it into a well-oiled publishing machine.

If all this sounds good to you, then here is the deal:

elBenbo Press costs U.S. $1,001.00 with free shipping worldwide.

However, before you even think about buying, realize again…

This book is my entire publishing business model on a plate.

It is 400+ pages (but with admittedly large font, mostly for the boomers) of experience gained over many years of blood, sweat, and struggle. It is not for wannabes or those “playing” business on social media. You should also know this is not a book you just casually read one time. There are hundreds of moving parts to my methodology. And because of that, you will have to read this book multiple times — while taking copious amounts of notes — to get the full picture. And even then you’ll have to do a lot of your own analyzing & experimenting, engage in a lot of original thinking & problem solving, and almost certainly endure a lot of frustrating setbacks & disappointments.

Sales Page: _https://emailplayers.com/press/