Xvertising – Chris Orzechowski

Xvertising, once dismissed as a fool’s errand, is now emerging as a powerful advertising channel. This article reveals how to unlock its potential, challenging the conventional wisdom and offering a strategic approach to achieve profitable returns on X/Twitter ads.

Xvertising

Many marketers dismiss Twitter as an advertising platform, viewing it as a black hole for ad spend. However, a growing number of savvy advertisers are discovering the untapped potential of what we can now call “Xvertising,” a strategic approach to advertising on X/Twitter that challenges conventional wisdom and unlocks a surprising level of profitability.

Challenging the Twitter Advertising Myth

The prevailing narrative around Twitter advertising is overwhelmingly negative. The common perception is that “it’s like lighting money on fire,” that “the targeting sucked,” and that “nobody actually makes money with Twitter ads.” This sentiment is often attributed to high costs and low conversion rates. Many believe the platform is only suitable for massive brands like Coca-Cola, who supposedly prioritize cheap impressions over return on investment. This bias discourages experimentation and prevents marketers from discovering the platform’s hidden gems. However, this negative perception is exactly what creates the opportunities for savvy marketers.

The problem with many people’s Twitter advertising is that they treat it like Facebook or Google. The audiences, user intent, and creative formats are very different, which means a direct carryover strategy is almost guaranteed to fail. The data suggests that 95% of people screw up their targeting and fail to make sales as a result. The other 5% are experiencing surprising success. It’s precisely this discrepancy that signals the potential for Xvertising. By recognizing the differences between platforms and adapting strategies accordingly, advertisers can tap into a niche audience.

One of the reasons Xvertising is so effective when done right is the element of surprise. Because everyone expects Twitter ads to fail, people are even more attentive when they do succeed. People are more likely to notice and engage with ads that stand out from the noise. This provides opportunity for advertisers who invest time to develop high converting ads. To overcome the initial cynicism, advertisers need to focus on crafting compelling, engaging content that resonates with the Twitter community.

The Power of Advertising Arbitrage

Xvertising hinges on the principle of advertising arbitrage. Advertising arbitrage is the identification of advertising platforms where the cost of advertising is significantly lower than the potential return. This implies that X/Twitter is currently undervalued compared to more established platforms like Meta (Facebook/Instagram) and Google Ads. The source identifies X/Twitter as a “virgin source of traffic” and the “best advertising arbitrage of the past few years.” This suggests that the platform is relatively untapped.

Advertising arbitrage doesn’t guarantee success, but it indicates a marketplace where efficient advertisers can gain a significant edge. It requires a disciplined approach to tracking, testing, and optimizing campaigns to maximize return on ad spend (ROAS) and minimize customer acquisition costs. Successful arbitraging will reduce single channel dependency on other traffic channel.

Consider this: If Facebook CPMs (Cost Per Mille, or cost per 1,000 impressions) are $20, and Twitter CPMs are $4, all other things being equal, Twitter offers significant efficiency. Of course, all other things are not equal. Facebook likely offers better targeting, higher conversion rates, and more sophisticated tracking. However, the lower CPM on Twitter, combined with the right Xvertising strategy, can potentially lead to a superior ROAS.

Achieving Positive ROAS with Xvertising

The central claim of Xvertising is that achieving a positive ROAS on X/Twitter is not just possible, but consistently achievable with the right approach. It’s not about luck, but about a systematic method based on data, testing, and continuous optimization. According to the source data, after a period of testing and tweaking, a system for achieving positive ROAS with X ads has been developed. The key lies in understanding the nuances of the platform and adapting strategies accordingly.

This system necessitates a deep understanding of X/Twitter’s unique user base, its ad formats, and the optimal targeting strategies. It focuses on creating compelling ad copy, engaging visuals, and landing pages that convert. Moreover, it emphasizes the importance of accurate tracking and data analysis, to identify which campaigns are performing well and which need to be adjusted. The whole point of Xvertising is to find what works and what doesn’t, then cut out the things that don’t.

Some of the more common conversion traps that often kill campaigns include poor landing page optimization, irrelevant targeting, and uninteresting ad writing. Advertisers need to avoid generic ad copy and instead focus on crafting personalized messages. It is also important to avoid over-selling products or services and focus on delivering real value to potential customers.

The Promise of Low Customer Acquisition Costs

Perhaps the most enticing aspect of Xvertising is its potential to deliver incredibly low customer acquisition costs. The assertion that X/Twitter can lead to acquiring customers for “pennies on the dollar” is a powerful statement. If true, this would represent a significant advantage over more expensive platforms like Google Ads or Facebook. This suggests a level of efficiency that can dramatically improve profitability, particularly for businesses with limited advertising budgets.

This promise necessitates a meticulous approach to targeting and optimization, aiming to identify and reach the most receptive audience segments. It requires crafting highly relevant and engaging ad copy that resonates with the target audience, and optimizing landing pages for maximum conversion rates. By carefully monitoring and adjusting campaigns, advertisers can progressively lower their cost per acquisition and maximize their return on investment. The almost 3X ROAS with $0.04 CPMs and clicks as low as $0.014 indicates that the potential value exists.

To illustrate, if a company is paying $20 to acquire a customer through Facebook Ads, and they can acquire a similar customer for $2 through Twitter Ads, the cost savings can be substantial. This could free up resources for other marketing initiatives, or simply improve the bottom line.

Chris Orzechowski

Chris Orzechowski stands as a central figure in this discourse, presenting himself as a practitioner who has not only invested heavily in X/Twitter ads but has also developed a repeatable system for generating positive ROAS. While this should be taken with a grain of salt, his experience, and the curriculum he offers provide a valuable roadmap for those interested in exploring the potential of X/Twitter advertising.

The Foundation of Personal Experience

The credibility of Chris Orzechowski’s claims is heavily reliant on his reported experience. He claims to have spent over $300,000 on X/Twitter ads in the past year. The $300,000 on Twitter is not just the amount of money it is indicative of a wealth of experience. This substantial investment suggests a commitment to understanding the platform and an willingness to experiment with different strategies. Without this type of experience, a system for Xvertising is really just speculation.

His initial success story, that spending $1,000 of my own money and got 8 inbound leads for my agency… and I made a few thousand dollars off these leads, serves as a compelling example of the platform’s potential. This success story illustrates that it is possible to use Twitter to generate targeted leads. As a result, the initial success story demonstrates a targeted model that can be used to boost revenue. He even claims that people laughed when they were told to advertise on Twitter… but when they saw my ROAS, their jaws hit the floor.

However, it’s important to note that personal anecdotes, while persuasive, are not always representative of broader trends. What worked for him may not necessarily work for others. Factors such as industry, target audience, ad copy, and other variables can significantly impact results. The real value lies not just in his personal experience, but in the systematization of that experience into a repeatable process.

A System Validated Through Client Work

Chris Orzechowski claims to have worked with two dozen businesses in a variety of industries, further supporting his system. It is important to note that these industries also include some high risk verticals that commonly experience low conversion rates. To the extent that he really has the client success he claims, this real-world validation would increase the credibility of his claims. This suggests that the methods he’s developed are not just applicable to his own business, but can be adapted to different contexts.

The statement about working with two dozen businesses in a variety of industries and figuring out a reliable system indicates a broader application and validation of their methods beyond personal use. Success across various industries would indicate a robust and adaptable system, rather than one tailored to a specific niche. In his work, he mentions Funny enough, some of my clients’ best ads absolutely BOMBED on Meta… but worked well on.

The ability to adapt a system to different industries could be the foundation of Xvertising. This approach allows for testing in different industries, which provides a way to develop comprehensive strategies for any business. The systematic approach is designed to increase ROAS over the length of the campaign.

The Xvertising Curriculum: A Deep Dive

Chris Orzechowski’s Xvertising course is a structured system for success. This course covers everything from avoiding conversion traps to optimizing. As advertising evolves, the course content suggests the right way to build targeted audiences and how to earn media impressions.

The detailed list of topics covered in the Xvertising course provides concrete examples of the specific strategies and tactics the author believes are crucial for success on X/Twitter. The specific curriculum points are the foundation of Xvertising.

The course covers these aspects of Xvertising:

• Avoiding conversion traps on the platform.
• Building effective targeting audiences (highlighting that 95% of people screw this up).
• Writing high-converting ad copy and analyzing profitable ad examples.
• Generating earned media impressions through viral ads.
• Identifying effective creative types for X/Twitter (noting differences from Meta).
• Implementing accurate tracking for scaling.
• Optimizing and scaling campaigns (described as a very different process than other platforms).
• Reducing cost-per-acquisition over time while scaling.
• Achieving success even without a large existing following or regular posting.

The specific details provide insight into Chris Orzechowski’s methodologies. Highlighting the statistic that 95% of people screw up their targeting emphasizes the need for a structured approach. The mention of generating earned media impressions through viral ads suggests a focus on creating engaging content that resonates with the Twitter community. To that same point, it is important to understand that optimizing and scaling on Twitter is very different than it is on other platforms. People interested in the course are likely to be businesses looking for the next big advertising platform.

Deciphering the Value Proposition

The cost of the Xvertising course is stated as one payment of $200, which suggests the author believes the information provided is worth at least this amount for potential advertisers. One caveat is that this is just the perceived value of the course, and not the actual value of the course. The actual value of the course lies in the strategies that are outlined and taught to the students taking the course.

A structured environment can provide the necessary focus and guidance for advertisers. In the end, it is important to be wary of potential scams or exaggerated claims. A little research on the advertiser can tell a lot about his previous customers, and whether his strategies are actually worth the money. Direct Quotes: They laughed when I told them to advertise on Twitter… but when they saw my ROAS, their jaws hit the floor! If you want to learn how to grow your business with X/Twitter ads… tap into a virgin source of traffic… acquire customers for pennies on the dollar… and take advantage of the best advertising arbitrage of the past few years…

The course is designed to help businesses who want to diversify their advertising efforts. Instead of relying on Google and Facebook, businesses can try Xvertising as a new way to acquire customers. Whether or not the course is worth the payment depends on each businesses and their advertising needs.

Fast Action Bonus: Make It Rain Monthly Issue 54.

Within the course, there is a fast action bonus called Make It Rain Monthly Issue 54. This bonus refers to specific positive results achieved in campaigns, including an almost 3X ROAS… with $0. 04 CPMs… and clicks as low as $0. 014. These specific metrics, if accurate, represent significant potential value.

This bonus also suggests how to win bigly with XAds. Although it’s a monthly newsletter, it provides potential bonuses to keep people in involved in the information. This Fast Action Bonus highlights the newsletter Make It Rain Monthly Issue 54: How to Win Bigly With XAds and mentions specific positive results achieved in campaigns, including an almost 3X ROAS… with $0. 04 CPMs… and clicks as low as $0. 014. These specific metrics, if accurate, represent significant potential value.

The bonus provides concrete examples of success. With a bonus like this, it can give the customer an incentive to act fast.

Conclusion

Xvertising, despite facing widespread skepticism, presents a viable advertising opportunity, particularly for those seeking diversification and lower customer acquisition costs. Chris Orzechowski’s claim of developing a reliable system for achieving positive ROAS on X/Twitter, supported by his reported experience, offers a potential path for those willing to challenge conventional marketing wisdom and adopt a strategic approach. It’s essential to approach such claims with a critical eye, considering individual business needs and the inherent risks of advertising on any platform. Ultimately, success with Xvertising requires a dedication to testing, optimization, and a nuanced understanding of the X/Twitter audience.

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