I’ve been using AI for marketing & copywriting
since 2019. And I’ve distilled what I know into:
Table of Contents
THE AI COPYWRITING WORKSHOP
Discover how to use ChatGPT and GPT-4 for researching, brainstorming, drafting, writing, and optimizing ads, emails, landing pages, sales pages, upsell pages, and more.
Timing is everything.
And now is the time to leverage ChatGPT and GPT-4 for copywriting and content.
In the early days when a new industry is emerging, you can get ahead if you just dive in and get started.
Staking out a claim, learning an in-demand skill, and making a name for yourself is much easier now than when everything is saturated.
When you explore a new technology that’s exploding onto the scene, like AI and Machine Learning is now, you have a window of opportunity that’s open for a brief moment.
You can get in later.
But what if you got in now?
These are the kinds of chances that are available to us at certain moments in history.
New paradigms are rising and falling.
You only need to bet on the right thing once, and you can ride it to beyond your wildest imagination.
Today, I want to help you see how AI for online marketing, and copywriting, is one of those ‘once in a lifetime’ opportunities.
And I want to help you seize this opportunity.
Not out of fear or worrying you’re being ‘replaced by robots’.
But because I’ve seen, first-hand, the power and potential of GPT-4, ChatGPT, and AI…
To help you think more clearly, write better copy, and enhance your creativity.
I’ve been using AI for marketing & copywriting
since 2019. And I’ve distilled what I know into:
THE AI COPYWRITING WORKSHOP
Discover how to use ChatGPT and GPT-4 for researching, brainstorming, drafting, writing, and optimizing ads, emails, landing pages, sales pages, upsell pages, and more.
Timing is everything.
And now is the time to leverage ChatGPT and GPT-4 for copywriting and content.
In the early days when a new industry is emerging, you can get ahead if you just dive in and get started.
Staking out a claim, learning an in-demand skill, and making a name for yourself is much easier now than when everything is saturated.
When you explore a new technology that’s exploding onto the scene, like AI and Machine Learning is now, you have a window of opportunity that’s open for a brief moment.
You can get in later.
But what if you got in now?
These are the kinds of chances that are available to us at certain moments in history.
New paradigms are rising and falling.
You only need to bet on the right thing once, and you can ride it to beyond your wildest imagination.
Today, I want to help you see how AI for online marketing, and copywriting, is one of those ‘once in a lifetime’ opportunities.
And I want to help you seize this opportunity.
Not out of fear or worrying you’re being ‘replaced by robots’.
But because I’ve seen, first-hand, the power and potential of GPT-4, ChatGPT, and AI…
To help you think more clearly, write better copy, and enhance your creativity.
I’m Sam Woods, and if we haven’t met yet, here’s what you need to know:
I’ve been using various AI tools for copywriting and content since 2019. We’re talking funnels, ads, emails, landing pages, sales pages, offer creation, conversion rate optimization, SEO, and more.
(I’ve been fortunate to work with these AI tools over the years, via the clients I’ve served. I even invested north of $2M into a few AI projects and software tools).
But my work with AI started a few years earlier.
I’ve been using AI for quantitative marketing since 2015. That’s for analytics, metrics, modeling, tracking, pixels, and so on. Think ‘Big Data’.
AI for data crunching is much more developed and used than AI for creative marketing, so far.
But now we’ve hit an inflection point, where AI for creative work has become accessible to anyone with the internet.
And it’s quickly becoming a must-use tool for creativity.
And, just to make it clear:
AI for text and images have been around for years.
(GPT-3 was first available in 2020, for example).
But it wasn’t until ChatGPT that Machine Learning tools for content and creative work became a thing for everyone.
Now anyone can have endless text, images, video, and audio created for them with just a few clicks.
Using ChatGPT and other tools have definitely made my work a lot easier, and faster.
It’s even made it more fun than it already was.
Over the past few months, several people have asked me to teach them how I use AI for copywriting and online marketing.
Since I’m not a fan of 20, 30 or 50-hour courses, I’ve so far declined.
And I’ve only made myself available to a few private coaching clients, workshops for marketing teams, and a select group of clients.
But then a friend suggested I should do a series of workshops.
Where I talk through the process and workflow of using AI and Machine Learning for various copywriting tasks, and show people how to use AI.
(Without needing any technical skills or deep understanding of AI or ML).
The idea of helping copywriters and marketers up to speed and using AI is much more appealing than droning into a video for hours on end.
So, I sat down to plan a series of workshops where I reveal the strategies, workflows, and processes I’ve been using for years.
I couldn’t cover everything. It would take months.
But I can help you get started, get going, and on a path of mastering a skill that will only become more valuable in 2023 and beyond.
So, I held a series of workshops in early January.
A few hundred marketers, entrepreneurs and copywriters joined me.
And now the recordings and materials are finalized and ready for you.
Introducing:
The AI Copywriting Workshops
These are hands-on workshops, with a mix of instruction, watching over-my-shoulder, and helping you put fingers on keyboards.
And actually create your own process with a blend of your own thinking and ChatGPT and other AI tools.
These sessions were recorded.
And you can now get the recordings, including ALL the prompts (about 150 pages worth).
Also, none of what I teach you will be outdated in a few weeks or months.
After over 3 years of working with AI, I’ve learned the strategies, workflows, and processes that work no matter what tools exist.
The most important thing you’ll learn is process and how to integrate tools like ChatGPT, GPT-4, and many more into your marketing and copywriting.
I’m not teaching you how to use a particular tool.
I’m revealing what works, in real life, with real world marketing.
I’m not sharing prompts that worked a few weeks ago but now don’t.
There’s no theory or speculation in what I’m sharing.
Everything is based on what I know works (and continues to work).
You’ll get 3+ years worth of real-life experience downloaded into your brain in 3 sessions.
Make up for lost time.
Eliminate years of trial-and-error.
It’s like a speed-pass and insurance policy, at the same time.
My goal is to get you up to speed, running, and with the right process so you can become an expert on all of this, without being dependent on me or any specific tool.
You’re not paying me to think for you.
You’re investing in your own skill and creativity development.
I will show you how to think, how to plan, how to leverage AI and ChatGPT.
With these workshops, you’ll be able to explore and experiment on your own.
Plus you’ll research faster, draft faster, write faster—and ultimately, you can charge a lot more without working any harder or grinding it out every weekend.
If you’re wondering if you’ll get value and learn anything, don’t take my word for it.
They’re all loving it and have learned a TON.
Here are the details & what you get.
Session #1: Research, Offer Creation & Big Ideas
4 videos + all session prompts, resources
- How to research, profile, and analyze your market and customers with AI.
- How to perform competitor analysis and research to uncover hidden opportunities you can use.
- How to develop, improve, and enhance your products/services with the help of AI.
- Finding big ideas, unique mechanisms, and content for education-based marketing, and more. With the right process (that I’m sharing), you’ll have an endless stream of fresh ideas that turn into any copy.
Session #2: Ads, Emails, Landing Pages, and Short-Form Copy
6 videos + all session prompts, resources
- How to outline, ideate, brainstorm, and draft ads for Google, Facebook, and any ad network.
- How to outline, draft, and write any kind of email—newsletter, promotion, lead nurture, launch emails, sales emails… ANY email.
- How to develop stories, find angles, create hooks, infinite subject lines, compelling opening lines, and effective body copy.
- How to generate fascination bullets (for landing pages, emails, ads).
- How to write short-form landing pages (and the best page templates I’ve used for clients—you can use any AI text generator to fill in the sections).
Session #3: Sales Pages, VSLs, Upsells, and Checkout Flows
6 videos + all session prompts, resources
- How to develop Big Ideas, Leads, Headlines, Subheadlines, Closes, and everything that goes into a sales page.
- How to outline and write Checkout Pages and Upsells that flow naturally from your sales page.
- How to quickly generate unique Headline Decks and Leads, in just a few minutes, that you can use for testing variants against any control.
- How to translate any of Sales Page Templates that exist into structure, prompts, and re-prompts that an AI text generator can actually use.
These sessions leave no stone unturned and no questions are left unanswered.
Inside these workshops, you’ll discover:
- How to integrate various AI tools into your process and workflow, so you know what tools are best for your workflow, processes, and the kind of copy you’re writing.
- How to research your customer, market, and competitors. This will help you cut down time spent researching without sacrificing the quality of what you find.
- How to develop, modify, and improve your offer, product or service. You’ll examine what you sell from every possible angle and find not only new ways to promote what you sell, but also how you can make everything deliver better results and outcomes for your customers.
- How to find and create big ideas, hooks, stories, angles, unique mechanisms, and education-based marketing content you can use for any promotion, sales page, funnel, lead generation campaign.
- How to write high-performing ads with unique angles and hooks, in minutes instead of days.
- How to write emails that convert with interesting subject lines, opening lines that draw readers in, and persuades with effective body copy.
- How to generate new ideas, angles, and uncover hidden hooks with a process that builds on prompts you use and the output you get back.
- How to write short-form copy like ads, video scripts, emails, advertorials, and landing pages.
- How to write long-form copy like sales pages, including checkout and upsell pages.
- Discover how to develop your own prompts at will, no matter what happens to existing tools or whatever new tools are released.
The Workshop comes with all the prompts, of course:
Prompt Playbooks
Huge collection of crafted, tested prompts from the AI Copywriting Workshop
- Session #1 Prompts (48 pages): Prompts for research, product/services, making offers, Unique Mechanisms, Big Ideas, Avatar Profiling, and more.
- Session #2 Prompts (69 pages): Prompts for Copywriting Frameworks, Bullets, Emails, Advertising, Landing Pages, Content & Articles, SEO, and more.
- Session #3 Prompts (54 pages): Prompts for Sales Pages, Leads, Offers, Closes, VSL Scripts, Checkout Pages, Upsell Flows, and more.
Plus, if you chose to get the Complete package, you also get:
AI Copywriting Optimization
4 videos + all session prompts, resources
- Full training on using ChatGPT and GPT-4 to optimize your copy.
- How to perform a ‘Bionic Analysis’ on any text and uncover hidden opportunities for optimization.
- Turn any copy (emails, ads, landing pages, sales pages, VSLs, etc.) into multiple variants you can test.
- Generate endless ideas, angles, hooks for testing.
- Get additional prompts for rewriting, expanding, and intensifying your copy.
These strategies, workflows, processes
are future proof & ‘tool agnostic’
They work no matter what tool you’re using now—or whatever tools are created in the future.
We’re at the very beginning of generative AI tools for text, images, video, and audio.
There are hundreds of tools available. And hundreds more coming in the next year.
Most tools are using GPT-3 or GPT-4 and some other language models (and are very similar in output).
What I teach will help you now—and prepare you for the future, because…
You don’t need to master a specific tool.
You need to master the AI copywriting process.
From start to finish.
So you can use any tool that’s best suited for the job.
So, all that being said…
If you’re interested, here’s what’s available right now:
Sales Page:_https://copywriting.ai/aicw/
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