Master Google Ads Conversion Tracking (Basic & Advanced)

Google Ads tracking is a huge mess…

It’s becoming increasingly harder to properly track conversions.

People are using ad blockers, browsers block third-party cookies, and privacy regulations + lack of user consent can lead to gaps in conversion data.

On top of that, there are huge data discrepancies as ad platforms process and report data differently.

The current landscape causes a huge problem, because without proper conversion tracking, you will never get your desired results.

Conversion tracking is the foundation of Google Ads. But most PPCers suck at it… 

It’s shocking how often we see suboptimal setups.

Basic Google Ads conversion tracking won’t do the trick anymore. You can forget it it if you’re only importing conversion goals from Google Analytics.

If you want to succeed with Google Ads in 2023 and beyond, you HAVE to go beyond the basics and step up your tracking game.

The problem: most specialists don’t know what they don’t know.

There’s a wide spectrum of advanced conversion tracking techniques that you need to implement if you want to maximize your results.

How many of these have you heard about, but never really used?

Offline Conversion Tracking (OCT), Enhanced Conversions for Leads, Consent Mode, Profit on Ad Spend (POAS) Conversion Adjustments, Server Side Tagging, New vs. Returning Customer Data, Conversions With Cart Data?

These are just some examples.

You need to implement these to measure more, and get more insights.

If you’re looking for a competitive edge in 2023 and beyond, double down on data & conversion tracking.

Introducing Conversion Tracking Mastery 🚀

Advanced conversion tracking is one of the core pillars of our Google Ads Masterclass curriculum.

Our students were blown away with the quality of the workshops, and had no idea there’s so much that goes into proper conversion tracking.

Now, for the first time ever, we’ve bundled everything we know into our new on-demand course: Conversion Tracking Mastery.

This will be your biggest competitive edge in 2023 and beyond:

Your ability to measure and steer on real business results (aka qualified leads, sales, and actual profit) will set you apart from your competitors.

Whoever has the most high-quality data wins.

Whoever has the most high-quality data, wins

With Conversion Tracking Mastery, we can help you measure more, and steer on REAL business results (aka qualified leads, sales, and actual profit), not just cheap leads from bots and low-value consumers (pMax, anyone?).

Your value as a Google Ads Specialist will significantly increase, simply because you can measure more.

Advanced conversion tracking setups are crucial for:

1. Better Smart Bidding

The more (high-quality) data you have, the better Smart Bidding can optimize towards your goals.

2. Better Decisions

Advanced conversion tracking setups will help you make better decisions to grow your accounts.

3. Better Reporting

Go beyond the basics and unlock new insights that will significantly improve your reports. Absolutely crucial!

Who is Conversion Tracking Mastery for?

Conversion Tracking Mastery is a complete course to help PPC Experts measure more, high-quality data in Google Ads:

• It shows the easiest and fastest way to implement basic and advanced Google Ads conversion techniques (with GTM, GTAG or plugins/apps).
• It includes step-by-step, over-the-shoulder implementation videos.
• The teachings in this course are applicable to 90% of all client types.

Conversion Tracking Mastery is designed for Google Ads Specialists with at least a basic understanding of conversion tracking.

Who is Conversion Tracking Mastery NOT for?

Conversion Tracking Mastery isn’t for everyone.

• It’s not suited for ultimate beginners.
• Although we do have some Tag Manager implementation videos, Conversion Tracking Mastery is NOT a complete GTM course.
• Although some implementations are technical, it’s NOT a course for developers. We don’t go into API implementations or custom platforms.

If you’re completely new to Google Ads, we recommend you to get familiar with the basics first.

You’re good to go if you’re a Google Ads Specialist with a basic understanding of tracking, and want to implement basic + advanced techniques for regular clients without highly custom integrations/platforms.

Why should I trust you guys?

Hey! We’re Bob & Miles. Combined, we have over ten years of Google Ads experience, have worked for over 200 E-Commerce and Lead Gen clients, and profitably spent over €100.000.000 on Google Ads.

Unlike other ‘gurus’, we actually manage Google Ads campaigns every single day. Everything we teach is based on real, practical experience.

Through Conversion Tracking Mastery, we’re sharing best practices, and the easiest ways to implement basic and advanced tracking techniques to help you measure more, high-quality data.

Together, we founded PPC Mastery to unite and provide insane value to the PPC community and help ambitious companies and marketers make the most out of Google Ads.

But don’t just take it from us. See what one of our amazing students has to say about Conversion Tracking Mastery: