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Jeff Su – Workspace Academy

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Table of Contents

The Workspace Academy: Mastering Google Workspace Productivity

Okay, here’s a detailed briefing document based on the provided “Workspace Academy” excerpts:

Briefing Document: The Workspace Academy

1. Introduction

This document summarizes the key themes, concepts, and offerings presented in the promotional material for “The Workspace Academy.” The Academy proposes a solution to common workplace productivity challenges, particularly for professionals using Google Workspace. It emphasizes that ineffective workflows, rather than a lack of skill, are the primary drivers of frustration, burnout, and underperformance.

2. Core Problem: Inefficient Workflows

The central problem identified is that many professionals lack formal training in workflow management, resulting in a number of critical issues:

Inconsistent Information Management: Individuals “kinda” have a system, but struggle to keep track of tasks, ideas, and notes. “You ‘kinda’ have a system for capturing tasks, thoughts, and notes. But with the constant influx of work, some things inevitably slip through the cracks…”
Disorganized File Management: Google Drive is often a “disorganized hot mess,” making it difficult to locate necessary files.
High-Friction Workflows: Tasks feel burdensome, leading to procrastination and backlogs.
Consequences: These inefficiencies lead to exhaustion, burnout, missed deadlines, and ultimately, underperformance. “The real cost of a weak workflow isn’t just frustration – it’s exhaustion. It’s the reason why you feel worn out at the end of the day, with unfinished tasks looming over you.”

3. The Workspace Academy Solution: The C.O.R.E. Workflow

The Academy offers a structured system called the “C.O.R.E. Workflow” designed to address these issues. The workflow is tailored specifically for Google Workspace and is based on the idea that there are four primary types of workplace information:

Tasks: Action items assigned to individuals.
Ideas: Information originating with the individual.
Notes: Information from external sources.
Media: Files, folders, and documents.

The C.O.R.E. Workflow is broken down into four steps:

Capture: Systematically capturing and processing tasks, ideas, and notes using Google Tasks and Google Keep.
Organize: Creating a structured file management system in Google Drive.
Review: Implementing a review process to eliminate clutter and prioritize effectively.
Engage: Applying real-world examples and use cases.

4. Course Curriculum Highlights

The course curriculum consists of four modules, each focusing on a specific aspect of the C.O.R.E. workflow:

Module 1: Never Lose Track of a File: Teaches participants how to organize their Google Drive so that files are easy to find. This module integrates an original automation with an organization method developed by Tiago Forte.
Module 2: Never Forget a Task, Idea, or Note: Addresses the challenge of managing tasks and information, helping users create a centralized system. “The single biggest mistake people make when it comes to productivity is not having a centralized location to store tasks, ideas, and notes.“
Module 3: Never Miss a Deadline: Emphasizes the importance of weekly and daily review rituals to maintain organization and meet deadlines.
Module 4: C.O.R.E. in Practice: Provides end-to-end examples of how the C.O.R.E. workflow can be implemented in a typical work week.

5. Key Benefits & Outcomes

By completing the course, participants should expect to achieve:

Reclaimed Mental Space: Offloading mental clutter, reducing decision fatigue, and improved focus. “Offloading mental clutter allows you to remove decision fatigue and to concentrate on work that matters.”
Organized Clarity: Developing a reliable file management system, so finding files takes seconds rather than minutes.
Frictionless Execution: Eliminating friction that leads to procrastination.
Improved Productivity: Reducing exhaustion, avoiding missed deadlines and improved overall professional performance.

6. Course Components and Features

21+ Pre-Recorded Video Modules: Concise, hands-on lessons.
The Exact System Used: Specific settings, labels and examples to help implementation.
Productivity Templates: Ready-to-use templates, cheat sheets, and App Scripts, including automation scripts for Google Drive and a database of Gemini prompts.
Exclusive Workshops: Access to a growing library of live workshops, covering topics such as Task Zero for Gmail, and AI for Productivity.
Lifetime Access: Ongoing access to course materials and updates.
Digital Certificate: Upon course completion.

7. Target Audience

The course is designed for:

Professionals who primarily rely on Google tools.
Individuals who understand the value of a streamlined workflow.
Those willing to commit effort upfront for long-term gains.

The course is NOT suitable for:

Those using multiple tools and unwilling to consolidate to Google Workspace.
Individuals with existing comprehensive information management systems.
Those unwilling to commit to following the workflow for 2 weeks.

8. Course Pricing and Packages

The Academy offers three pricing tiers:

The Basics: ($329 USD) Access to all modules and updates.
The Full Stack: ($399 USD – currently discounted) Includes everything in the Basics, plus the Task Zero for Gmail mini-course, exclusive tools and templates, and access to workshops.
The C-Suite: (Starting at $22,000 USD) In-person corporate training delivered by Jeff Su.

9. Guarantee & Refund Policy

The Academy offers a 30-day money-back guarantee. To qualify, participants must complete the course, adhere to the workflow for 2 weeks, and provide a reason for cancellation.

10. Course Creator: Jeff Su

Jeff Su is presented as a former Google salesperson who achieved significant success by developing effective systems. He emphasizes that most professionals are limited by ineffective systems rather than ability, and his mission is to teach others to implement the same. “This experience taught me a critical lesson: most professionals aren’t held back by their abilities—they’re held back by their systems.“

11. Frequently Asked Questions

The material addresses typical concerns, such as:

The longevity of the system – the C.O.R.E. system focuses on fundamental and lasting productivity principles.
Time commitment – the course takes 3 hours to complete, with a two-week implementation period for comfortable use.
Differentiators – The Workspace Academy offers structured, in-depth training with exclusive content and live workshops, unlike free content available on YouTube.
Suitability for non-Google Workspace users – The course is exclusively designed for Google Workspace.
Updates – Participants receive free updates and will be locked in at the lower price they paid at time of purchase if prices increase.

12. Conclusion

The Workspace Academy positions itself as a highly targeted solution for professionals looking to maximize their productivity within the Google Workspace ecosystem. It’s offered as a structured, hands-on course that is designed to produce a fundamental change in work habits, leading to increased productivity and decreased frustration. The C.O.R.E. workflow is central to the value proposition, promising that the principles of organization, capture, review and engagement can help anyone reduce mental clutter and work more efficiently.

This briefing doc captures the main points of the provided document and is intended for a high level understanding of The Workspace Academy.

Here’s the Problem Every Professional Faces Today

The system we rely on at work is just as vital as our technical skills. In fact, most professionals are held back by their systems, not by their abilities.

Yet, despite the importance of these systems, few of us receive any workflow training in the workplace, leaving us to figure it out on our own.

This weak foundation leads to many issues, including:

Inconsistent Information Management

You “kinda” have a system for capturing tasks, thoughts, and notes.

But with the constant influx of work, some things inevitably slip through the cracks, and you waste precious brainpower trying to remember where they are.

Unreliable File Management Systems

Your Google Drive is a disorganized hot mess.

You simply don’t know where to find what you need, when you need it.

Frustrations of a High-Friction Workflow

You know what you should be doing, but it all feels like too much effort.

This friction leads to a backlog of essential tasks, leaving you overwhelmed and constantly playing catch-up.

The real cost of a weak workflow isn’t just frustration – it’s exhaustion. It’s the reason why you feel worn out at the end of the day, with unfinished tasks looming over you.

Over time, this inefficiency leads to burnout, missed deadlines, and underperformance. It’s an uphill battle that leaves you depleted and unfulfilled.