Hyla Nayeri & Adrien Bettio – How TF Do I Start?

We went from working on 437 in between our University classes, to being named on Forbes 30 Under 30 in the span of 4 years. We are two average girls who started our company with no funding, no IG following, and no design or business experience. If we can do it, you can too. We break down all of the major lessons we wish we had known when starting out, and reveal all of our tips and tricks. Let us make it 100x easier for you to get started than it was for us.

WHAT TF IS IN THE COURSE ?

Module 1: Welcome to How TF Do I ?

• Introduction (2:00)
• The 437 story (3:10)
• How TF Do I ? Workbook

Module 2: The Business Idea

• Lesson 1: Idea Generation (8:06)
• Lesson 2: Market Research: Competitor Analysis, Positioning Map, etc. (5:08)

Module 3: Manufacturing 101

• Lesson 1: What to Look for in a Manufacturer (14:18)
• Lesson 2: How to Find a Manufacturer (9:31)

Module 4: Manufacturing 2.0

• Lesson 1: Design Process – From Techpack to Final Sample (7:49)
• Tech Pack Walk Through (4:00)
• Lesson 2: Logistics, Quality assurance and Costing (6:05)

Module 5: Building a Collection

• Lesson 1: Our Experience + Approach (5:03)
• Lesson 2: Building the PO – #Units, Sizing Breakdown, Pricing (7:12)
• Costing Example (12:11)
• Purchase Order Walk Through (4:52)

Module 6: That Cash Money

• Lesson 1: Funding your business (5:00)
• Lesson 2: Finding resources to fund your business (3:53)
• Lesson 3: Risk and Reward (6:18)

Module 7: Branding is KEY

• Lesson 1: Establishing Branding (2:10)
• Lesson 2: Visual Identity (2:59)
• Lesson 3: Naming your Business (4:45)
• Lesson 4: Differentiating from competitors (6:14)
• Lesson 5: Branding Consistency (2:44)

Module 8: Ecommerce Tips

• Lesson 1: Getting Set up (2:58)
• Lesson 2: Uploading product + descriptions (3:03)
• Lesson 3: Landing Page Tips (2:31)
• Lesson 4: Becoming a trustworthy brand (4:21)

Module 9: Operations

• Lesson 1: Packing + Shipping (14:31)
• Lesson 2: Customer Service + Policies + FAQ (4:16)

Module 10: Social Media Marketing + More

• Lesson 1: Brand Exposure (1:37)
• Lesson 2: Social Media Platforms (2:19)
• Lesson 3: Growing through IG (4:21)
• Lesson 4: Instagram growth Hacks (5:17)
• Lesson 5: Value Proposition (5:22)
• Lesson 6: Tik Tok for your brand (4:50)
• Lesson 7: Creating Conversion (8:11)

Module 11: Influencer Marketing + Celebrity

• Lesson 1: Everything you need to know about Influencer Marketing (1:27)
• Lesson 2: Paying for Influencers (8:13)
• Lesson 3: Finding Influencers for your brand Part I (3:52)
• Lesson 4: Finding Influencers for your brand Part II (9:13)
• Lesson 5: Influencer Outreach (7:44)
• Lesson 6: Influencer Gifting Part I (3:14)
• Lesson 7: Influencer Gifting Part II (2:56)
• Lesson 8: Large scale influencers (5:44)
• Lesson 9: Celebrity gifting (7:21)

Module 12: Launch Day Marketing

• Lesson 1: Launch Day (3:16)
• Lesson 2: Selling Out (2:50)
• Lesson 3: Keeping the customer after your first order (2:37)

Module 13: The Boring Stuff

• Lesson 1: Incorporation (6:00)
• Lesson 2: Accounting (8:17)
• Lesson 3: Legal (2:25)
• Lesson 4: Human Resources (3:02)

Module 14: Mindset

• Lesson 1: Entrepreneurship: The Importance of Perseverance + Hustle (4:37)
• Lesson 2: Goal Setting – How We Goal Set, Use Vision Boards, and Use Manifestation (5:07)

Module 15: Self Development

• Lesson 1: Routines (1:49)
• Lesson 2: Balancing life as an entrepreneur (2:05)
• Lesson 3: Reading for an entrepreneur (1:16)

Module 16: The Hard Parts No One Talks About

• Lesson 1: Entrepreneurship Lifestyle(2:44)
• Lesson 2: Fear of failure(1:37)
• Lesson 3: Motivation as an Entrepreneur(1:18)
• Lesson 4: Successful brand > my health + happiness?!(2:10)
• Lesson 5: This shit ain’t easy(3:08)
• Lesson 6: You are more than your brand(1:48)
• Lesson 7: No one is perfect(2:47)
• Congratulations on Finishing How TF Do I ?(1:13)

Frequently Asked Questions

• Industry Terms 101
• When to pay yourself a salary?(1:33)
• When to hire your first employee?(0:53)
• Best Marketing Dollars?(1:13)
• How to approach Press or PR as a small brand with little cash?(0:46)
• What tools do we use for planning, execution and operations?(1:07)
• Hiring tip(1:22)
• Best business book?(1:31)
• Tips on balancing business with current job/school(1:34)
• How to pick someone’s brain?(1:35)
• How did you building your business network?(1:13)
• Next Steps(0:31)

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