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The Creative Copywriter Academy – The Freelance Copywriter Kickstarter Course

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SKU: 7745 Category: Marketing

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KICK-START A FREELANCE COPYWRITING CAREER WITHOUT FALLING ON YOUR FACE

BE A CONFIDENT, CLIENT-WINNING COPYWRITER IN ONE MONTH. WITH RECIPES, FORMULAS AND FEEDBACK FROM A WORLD-FAMOUS AGENCY

Table of Contents

WHY THIS COURSE IS RIGHT UP YOUR ALLEY

(AND THE OTHERS SUCK)

TANGIBLE TECHNIQUES FROM A WORLD-CLASS AGENCY

Master creative and technical copywriting skills. Based on proven methodology from The Creative Copywriter.

LOCK DOWN HAPPY CLIENTS AND ONGOING REVENUE

Learn how to confidently win clients, make ’em smile, build relationships and secure ongoing income.

FEEDBACK FROM EXPERTS AND FELLOW LEARNERS

Get feedback and tips from agency pros in our online community. Plus moral support from your peers.

LEARN THE BUSINESS FROM THE GROUND UP

Copywriting skills are only half the freelancer battle. Learn how to manage the legals, financials and business too.

LEARN AT YOUR OWN SPEED. YOU DECIDE

Our quickest learners have locked down paid work in just 2 weeks. Others prefer to take their time.

GET PAID WRITING GIGS FROM US (IF YOU’RE GOOD ENOUGH)

Manage to smash through the course with a top-notch portfolio? We’ll add you to our network of trusted freelancers.

THE SHORTCUT TO SUCCESS, I WISH I’D HAD

Does this sound like you? (nod your head if yes)

I was scouring the web for copywriting courses 10 years ago. Only to find frustratingly half-baked information.

And like you, I was hungry – even starving – to get started.

I knew I had a way with words. I knew that I could spin a yarn. But that naive confidence quickly faded when I realised the high bar and sheer volume of competition out there.

I was being undercut by copywriters in faraway countries. I had no idea how to market myself and cut through the noise.

And my processes… well, they were pretty non-existent. (And they really matter!)

In truth, I fell flat on my face. With a big, embarrassing bang. Banana skin on the floor levels.

But fast forward to today, I run a world-famous copywriting agency, with clients such as Tik Tok, Adidas, Hyundai and Thomson Reuters on our books.

It took the hard (and painful) way to get there. Multiple fallings and multiple picking myself ups.

But guess what?

YOU can hop, skip and jump past all of that.

SKIP A DECADE OF BLOOD, SWEAT, TEARS AND ANNOYING BLIPS

Have your hand held through the many ins and outs of freelance copywriting. Starting now.
Get real-life industry secrets spoon-fed to you by agency experts with a collective 73 years of experience in the game (that’s us).
Get to grips with current digital marketing and branding essentials. Not the old-fashioned stuff other copywriting courses teach!

OK – JUST THE BENEFITS, PLEASE”

(18 OF THEM, TO BE PRECISE)

Become a successful freelance copywriter from start to finish.
Market yourself, win projects and make money online.
Write like a professional, creative copywriter. With serious skills.
Tackle all the main copywriting gigs headfirst (and smash it).
Gain a deep understanding of branding and marketing fundamentals.
Find out the right questions to ask clients in order to nail your project and look like a pro.
Get to grips with freelancing, including the finances and legals of your new business.
Build long-lasting relationships with clients to lock down ongoing revenue.
Have simple tricks up your sleeve to remove “blank page anxiety”.
Build a website and stand-out portfolio that attracts and seduces high-ticket clients.
Nail your personal brand, with a Linkedin profile and content that makes a splash.
Apply secret stylistic techniques that will differentiate you as a big contender in the market.
Swerve the “fall-on-your-face” blunders most freelance copywriters make.
Pitch to win work from big brands like Adidas and Tik Tok. And of course, smaller businesses too (you have to start somewhere).
Master advanced techniques like conversion copywriting, sales psychology, SEO copywriting, storytelling and more.
Snap up the chance to work with our world-renowned agency (if you can wow us!)
Propel your career with a supportive community of like-minded copywriters in the same boat.
Work at your own pace, we don’t want to rush you. Just sign up today for lifetime access.

The Creative Copywriter Academy – The Freelance Copywriter Kickstarter Course

01-An introduction to copywriting

01-Module 1 – Introduction

01-Welcome to The Creative Copywriter Academy.mp4
01-Welcome to The Creative Copywriter Academy .pdf
02-Intro Analysis.pdf

02-Module 2 – Back to Basics

01-What’s the Point of it All.pdf
02-The Art, The Science, The Business.pdf
03-What Type of Copywriter Will You Be.pdf
04-Get Organised.pdf
05-Reading Resources.pdf
06-Interlude – practice, practice, practice.pdf
07-Final task and wrap.pdf

02-Superstylin’

01-Course Introduction.mp4
02-THE BIG CHOP.pdf
03-The Power Of You.pdf
04-Creating a Conversation.pdf
05-Metaphors and Similes.pdf
05-SIMILE TASK.docx
06-The Curiosity Gap.pdf
07-The Fear.pdf
08-COPY REVIEWING – EDITING CHECKLIST.pdf
08-How To Analyse Copy.pdf
09-Quiz.pdf
09-SUPERSTYLIN QUIZ.docx

03-The Discovery Stage 101

01-Course Introduction.mp4
02-Why is The Discovery Phase Important.pdf
03-You and the Client – The Two-Way Street.pdf
04-Discovery Sheet Example.docx
04-The Brief.pdf
05-Your Own Research.pdf
06-Admin & Interviewing Techniques.pdf
07-DISCOVERY PHASE 101 QUIZ.docx
07-Quiz and Wrapping Up.pdf

04-The Discovery Stage – The Brand

01-Course Introduction.mp4
02-What is a Brand.pdf
03-Who’s Talking.pdf
04-How Do They Talk.pdf
05-Tone of Voice Masterclass 1 – Crafting Your Own TOV.mp4
06-Tone of Voice Masterclass 2 – How to Nail a Client’s TOV.mp4
07-Tone of Voice Masterclass 3 – How to Craft the Perfect TOV Guidelines.mp4
08-Tone of Voice Masterclass 4 – Troubleshooting TOV issues with clients.mp4
09-Who Are They Talking To.pdf
10-WHAT ARE YOU SAYING TASK WORKSHEET.docx
10-What Are You Saying.pdf
11-Wrapping up and final task.pdf

05-More Advanced Strategies & SEO

01-Module 1 – Conversion Copy Essentials

01-Course Introduction.mp4
02-CONVERSION COPYWRITING TASK 3.docx
02-CONVERSION COPYWRITING TASK 4.docx
02-The Basics of Conversion Copywriting.pdf
03-AD HEADLINE FORMULAS.pdf
03-Headlines.pdf
04-Shopify landing page to re-write.pdf
04-The Jones Theory.pdf
05-Calls to Action (CTAs).pdf
05-LANDING PAGE TEMPLATE.docx
06-How We Increased our Landing Page Conversion Rate by 200%.mp4

02-Module 2 – Storytelling

01-The Power of Storytelling.pdf
02-Building anticipation.pdf
03-Creating a Story Arc.pdf

03-Module 3 – SEO Techniques

01-What is SEO.pdf
02-The history and the now of SEO.pdf
03-Putting SEO into practice.pdf
03-Putting seo into practice task 4.pdf
04-Course 5 end of course quiz.docx
04-End of Course Quiz and wrapping up.pdf

04-BONUS LESSONS

01-Extra tricks & techniques.pdf
02-‘The 13 Lenses’ revealed.mp4
03-Marketing Funnel Masterclass 1 – Stages of Awerness.mp4
04-Marketing Funnel Masterclass 2 – Top Funnel Content.mp4
05-The Marketing Funnel Masterclass 3 – Middle Funnel.mp4
06-The Marketing Funnel Masterclass 4 – Bottom Funnel Content.mp4

06-The Most Common Copywriting Gigs

01-Module 1 – Blogging

01-Course Introduction.mp4
02-CREATING VALUE TASK.docx
02-Why Blogging Needs to Create Value.pdf
03-HEADLINE AND HOOK TASK ONE.docx
03-TOP 10 BLOG POST HEADLINE FORMULAS.docx
03-Titles and Hooklines.pdf
04-Blogging Superstylin’.pdf

02-Module 2 – Website Copy

01-THE VISITOR JOURNEY – TASK 2.docx
01-The Visitor Journey.pdf
02-HOMEPAGE WRITING TASK.docx
02-Writing a Home Page.pdf
03-Writing Core Pages.pdf

03-Module 3 – Writing Emails

- - 01-The Basics of Email Writing.pdf
  - 02-Email Subject Lines.pdf
  - 03-End of Course Quiz and wrapping up.pdf
  - 03-THE 3 MOST COMMON GIGS QUIZ.docx

07-Setting Up Shop

01-Module 1 – Branding Yourself

01-Course Introduction.mp4
02-To Niche or Not to Niche.pdf
03-Finding Your Unique Value Proposition.pdf
03-Glossier competitor analysis.pdf
03-PERSONAL ANALYSIS (VALUE PROP).docx
03-PERSONAL COMPETITOR ANALYSIS.docx
04-Designing Your Website.pdf

02-Module 2 – Creating Winning Proposals

- - 01-What Should I Include in my Proposal.pdf
  - 02-Creating your proposal template.pdf

03-Module 3 – The Admin Nitty Gritty

- - 01-Setting yourself up as a freelancer.pdf
  - 02-Signing contracts.pdf
  - 03-INVOICE BOARD TEMPLATE.xlsx
  - 03-Invoicing.pdf
  - 04-Getting Paid.pdf
  - 05-Quiz and Wrapping up.pdf
  - 05-SETTING UP SHOP QUIZ.docx