Doug Cunnington – Multi Profit Site

• You are a budding internet marketing entrepreneur.
• You have never built a niche site before but have basic web skills.
• You have built a niche site before but it didn’t take off.
• You want to grow a side income.
• You want to build a site that has massive growth potential.
• You want to have a defensible business, not a micro niche site.
• You are someone looking for implementation, not just information.
• You have big aspirations and a little spare time.

What Will You Learn in Multi Profit Site

How To Create a Site & Get Traffic in 8 Weeks

Starting a Multi Profit Site sounds… 

Overwhelming.

When you’re just starting out, it sounds like a huge goal, impossible even.

It’s not impossible if you treat it like a project.

We break it down into tiny chunks of work. That’s where my project management background is essential.

I’ve worked on multi-million dollar projects and helped break the work down into manageable chunks.

It’s not about “get rich quick tactics” or “gaming the system” – It’s about following a refined process that’s been tested again and again.

People talk about publishing massive amounts of content and building “authority sites”, right?

You should publish sufficient content, and avoid trying to publish more than you can handle.

But you don’t need to start publishing huge amounts of content right off the bat.

In Multi Profit Site, you’ll be implementing my proprietary Content Traffic Profit Sprint that gets you traffic fast.

Yep, 8 weeks.

If you work along with the course, then you’ll be able to get traffic to your site if not sooner.

Course Details and What You Get:

8 Core Units

4Advanced Units

Unit Breakdown

1: Big Picture Overview

Affiliate marketing, ad revenue, and the business model
Niche markets and their value
Expectations about time, effort, costs, and making money
Figure out your goals so you can reach them

2: Choosing a Niche

Brainstorming techniques so you won’t get stuck
Keyword Research including 4 types of keywords
Two of the 4 types that you should target
Keyword Golden Ratio with over the shoulder demos
Using KW Difficulty Scores from tools

3: Competition Analysis

SEO Tools for Competition Analysis
The thought process and flow of competition analysis that I use
Demo of Competition analysis sheet
Finding communities and the market
Templates and Checklists (Brainstorming worksheet, Competition Analysis Worksheet)

4: Setting Up the Site

Required pages so you’ll get accepted into most programs
Recommended WP themes
Recommended WP plugins and why I use as few plugins as I can
Checking Site Speed and Tips
Templates and Checklists (Speed Checklist, Required Pages Checklist)

5: Content (and Launching)

How much content to launch, including “The Content Myth” and why you need less than you think
What kind of content and how to format
A little bit about Agile Project Management and why it can change the way you do nearly everything
What should informational content look like
Where to get images
Silos, Clusters, Categories, and Site Architecture
Templates and Checklists (Perfect Product Review Template, Informational Content Template, Site Architecture Template, On-page SEO Checklist)

6: Monetizing

Applying for Affiliate Programs
Why you should look for digital products with affiliate programs
Signing up with Display Ad Networks
Adding affiliate Links
Approaching Companies that don’t have public facing affiliate programs

7: Promotion and Link Building

Overall goals and an overview
Social Profiles
Where should links go – mostly to the homepage with branded anchor text
Relationship building, then ask for guest posts
Podcasts and YouTube appearances for traffic and links
Templates and checklists (Social Profile Checklist, Relationship Building Worksheet & Process)

8: Scaling

Either sell more or get more traffic, ideally both
Boost conversions
Add more content
Templates and checklists (Conversion Checklist, Geotargeting calculator)

9: Outsourcing Content with Scaling in Mind

Advanced/Premium
Where to find writers?
Why trial gigs are essential
Job posting sample and template
Screen proposals so you don’t waste time
Style Guideline to set expectations
Creative briefs to let the writers focus on writing
Do you need a Content Manager and Editor – Formatting, drafting, and working in WP
Content Project Management
Templates and Checklists (Job description template, Google Sheets Content PM template, Trello Content PM template, Style guideline Template, Content Manager Jobaide)

10: What to do if you are stuck

Advanced/Premium
Assessing the current state
Gap Analysis (qualitative and quantitative assessment)
Improve existing content, publish more content or get more links

11: A practical guide to email list building

Advanced/Premium
When you should and should NOT build an email list.
Why some of the experts are WRONG when they tell you to always have an email list.
How to get people to willingly sign up for your email list with two proven techniques that I’ve used to build email lists of over 10,000 subscribers.
Tools that’ll help you build your list – they are usually free.
What to send your subscribers in your autoresponder.
How to DRIVE traffic anytime you want with Broadcast emails.

12: How to sell a site – Two 6 Figure Case Studies

Advanced/Premium
When you should and should NOT think about selling your site.
How to estimate the value of your site.
What you should do before you sell your site to prepare months ahead of time.
What you can do to speed up the selling process.
Why it’s normally better to sell with a business broker, and when it’s NOT.