Cole Gordon – Unlimited Leads Licensing Program

Briefing Document: Unlimited Leads Licensing Program

Source: Sales landing page for the Unlimited Leads Licensing Program by Closers.io

Main Theme: This landing page aggressively promotes the Unlimited Leads Licensing Program, a coaching program aimed at helping entrepreneurs scale their businesses to 7 or 8 figures through sales funnels, paid advertising, and closing strategies.

Key Ideas and Facts:

Program Overview:

• Promise: The program promises to provide a roadmap to generating “unlimited leads” and scaling a coaching business to significant revenue levels.
• Structure: The program is structured in four stages: Community Funnel, Call Funnel, Call Funnel 2.0, and SLF + Setters. Each stage focuses on different lead generation and sales processes.
• Value Proposition: The core value proposition is the comprehensive nature of the program, offering training on various marketing and sales tactics, access to a private community, and personalized coaching calls.
• Curriculum: The course curriculum is vast, covering topics such as Facebook Ads, Youtube Ads, Tik Tok Ads, Closer Training, Unique Mechanisms, Sales Pitches, and Inner Game of Sales.
• Target Audience: The program targets aspiring or existing business owners, particularly those in the coaching industry, who are seeking to increase their lead flow and sales.

Marketing Tactics:

• Urgency & Scarcity: The landing page heavily employs urgency and scarcity tactics. Phrases like “Exclusive One Day Offer,” “Limited Time Offer,” and countdowns create a sense of urgency to encourage immediate purchase.
• High Perceived Value: The program highlights a “total value” of $58,467, significantly higher than the asking price of $1,497. This aims to create a perception of immense value and a “no-brainer” purchase decision.
• Bonuses: Numerous bonuses, each with an inflated dollar value, are offered to sweeten the deal and further enhance the perceived value.
• Social Proof: Testimonials from purportedly successful students are prominently displayed to build trust and showcase potential results. Testimonials highlight impressive results like booking numerous calls, generating significant revenue, and closing high-value deals. Example:
• “Jesus christ I have 9 calls booked since launching TikTok today and about 50 leads from 123 dollars spent. My calendar is stacked!” – Daecian
• Risk Reversal: A “Try Before You Buy” 60-Day Money Back Guarantee is offered to mitigate potential buyer hesitation and risk perception.

Instructor Credibility:

• Cole Gordon: The program is led by Cole Gordon, who is presented as a successful entrepreneur and sales expert with a proven track record. His experience and achievements are leveraged to establish credibility and build confidence in the program’s effectiveness.

Concerns:

• Realistic Expectations: While the testimonials are positive, it’s important to note the disclaimer that “results will vary” and there is no guarantee of earnings.
• Price Inflation: The high “total value” and individual values assigned to bonuses may be significantly inflated, a common tactic in sales promotions.

Overall Impression:

The landing page is a highly persuasive sales pitch, leveraging marketing psychology principles to maximize conversion rates. While the program might offer valuable information and resources, it’s crucial to approach the claims with a healthy dose of skepticism and consider the potential for exaggerated promises. A thorough evaluation of the program’s content and alignment with personal business goals is recommended before making a purchase decision.

Sales Page: _https://go.closers.io/ullp