How Unheard Entrepreneurs Are Finding The Message That Quickly Builds Profitable Connection Without “How-To” Content
Learn How To Set Up Video Within Your Business and Combine YouTube, Facebook and Instagram So They Work Together In a Strategy That Scales Your Impact and Revenue Goals.
Have You Noticed The Shift Happening Right Now?
Why is it that the fastest growing people aren’t strictly using “how to” content?
Here’s what most people do, and this may be you…
They think they need to “add value” in order to grow an audience. So they start pushing “how-to” content based on keywords, trends and topics… giving more and more information.
And it may work… slowly, over time. But, what you miss is that even if someone does watch your “how to” content they aren’t following you because of your tips. They’re are a ton of people giving out the same tips as you, those are you competitors.
They choose YOU over them because they connect with you on some level.
What if you leaned into that? How much faster would you grow?
What if you shifted your audience’s perspective and reinforced their identity?
What if you stood out because you stood for something?
AND… What if you STREAMLINED the entire process so content was EASY?
Table of Contents
Brandon Lucero – The Video 4x Effect 2020
Pillar 1: Identify Your Impact and Revenue Goals
This is where we start and it’s where we end up BUT we only end up here because it’s where we started. What most people do is start creating content for the sake of creating content because they think “more content” means more followers. But, they never take into consideration how that piece of content actually gets them one step closer to making a sale or making an impact. So… they don’t see an increase in either. We fix that in this pillar.
Pillar 2: Your Impactful and Effective Messaging
There’s a reason why two different people can use the same tactic but get such different results. It’s how they communicate in their content and sales process. Messaging is everything. If you seem to be struggling with sales or content it’s likely because your messaging is off and I am willing to bet you don’t stand for anything in your content. Be unique. Be different. Be You. That is what this pillar is all about… properly communicating what you do and how you do it with an effective message that properly influences the way the human mind processes information.
Pillar 3: Synergistic Strategy
Most people think they need to focus on one platform when growing their audience. This could be YouTube, Facebook, Instagram, or something like a podcast or blog. But, what most never realize is that video should be used on multiple platforms and be working together. When you do you can get major results on YouTube and grow your rankings and email list but also be using Facebook and Instagram to grow re-marketing audiences and create demand while building an audience. Instead of spending your energy on each platform, separately, why not put your time and effort into one strategy that will grow all platforms at once? That’s what the Video 4X Effect is all about.
Pillar 4: Make Video “Hands-Off” For You, The Entrepreneur
Almost everyone knows they need to be using video but they think it’s overwhelming and too complicated. But, here’s the truth… YOU SHOULDN’T be doing the video yourself. Do you think successful people became successful because they did everything themselves or did they become successful because they did the things successful people did? They relied on a team and when I was broke I created a system that pumps out amazing video on any budget. That’s what this pillar is all about… the video workflows, process, outsourcing, and production on ANY budget. That way you are not doing the video yourself.
Sales Page: _https://www.video4xeffect.com/
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